Tourism Growth Award

Alberta Tourism GRIT Awards | Tourism Industry Association of Alberta

Description

The Tourism Growth Award celebrates and encourages new tourism initiatives that not only offer exceptional experiences but also adhere to the principles of sustainability, community responsibility, and entrepreneurial innovation, in line with the Higher Ground Tourism strategy. The Tourism Growth Award aligns to this strategy by recognizing excellence in transformative and experiential tourism product development that embodies sustainability and community responsibility.

Criteria
Criterion Weight
Innovative, Growth-Oriented Product Development 25.0%
Sustainability Practices 10.0%
Community Responsibility 10.0%
Entrepreneurial Spirit and Risk Taking 20.0%
Alignment with Higher Ground Tourism Strategy 10.0%
Measurable Impact 15.0%
Reputation and Ethical Standards 10.0%